We discover good ideas, develop original products and build brands that bring something different to everyday life.
Taste Trail Foods is the Australian business behind a family of food and wellness brands, each with a character of its own. We look for ideas with a difference, then shape them into products people will want to try. Sometimes that means discovering something special. Sometimes it means creating our own twist on a familiar favourite.
Our inspiration comes from here in Australia and around the world. With experience across sales, design and marketing, we help good ideas take shape, from the product itself to its place on the shelf.
4 distinctive brands. 350+ customers across NSW & the ACT. 30+ products across a growing range.
There's more to a good brand than what's inside the pack. These are the four parts we bring together.
We look for what could be, as well as what already exists. That might mean discovering a great product or developing an unexpected combination that turns something familiar into something new. Whether an idea starts here or overseas, taste and quality come first.
From a name to the pack on the shelf, we develop a clear identity that gives each brand a character of its own. Our brands have different products, audiences and personalities.
We bring brands to life through marketing, product presentation and opportunities for people to try something new, with a fresh approach that sparks curiosity and gives them a reason to try it.
Getting onto a shelf is just the start. We work with retailers on tastings, promotions and sales specials that help customers discover our products. We listen to the people who stock our products and the people who enjoy them, and their feedback helps us improve.
Our ambition is to grow a family of brands that gives people more to discover, across Australia and around the world. We want to keep developing original ideas, improving the products we make and building lasting relationships that help our brands reach new shelves and new audiences.